Tired of making Google rich? But not you? Well, this read might solve your problem, websites are not just an essential part of the internet but your business and so should also be given the due treatment like every physical asset of your business if not more.
Before finding the solution, we need to understand the core reason for your website not helping you or your potential customers while your competitor, who probably doesn’t even have a brick-and-mortar store but outperforms you in every possible way.
How do Google rankings work?
Google’s ranks are based on heaps of algorithms which it has updated from time to time to improve upon, called the Search Engine Optimization (SEO) which updates the ranks every now as well as punishes them spammy or false ones.
To rank your website higher on Google and improve its rankings, you need to follow these components which Google counts when putting any website on the first page.
These are majorly based on three important factors:
This simply refers to how the well-optimized process of click to view is, where a web surfer after searching for his need on google, comes across different search options on google, after having a few seconds worth of looking at them by reading the Title texts as well as the short description on the search snippets to decide which one to click and he finds relevant and substantial information which initially caught his eyes through that search bar text which in result makes for a consistent SEO for the website.
The second part of the puzzle is to have worthwhile content on your website for the purpose you’re putting out for the target audience, this is dictated upon the time a user clicks and stays on your website, short intervals account for a high bounce rate which is why the quality score is downgraded as a result you find your website plummeting through the ranks.
After having both the initial steps checked, this is the part, which is what we would call the competing part, the first two parts are what makes your website formidable enough to enter the competition but what would decide its fate because it’s wartime.
Keywords are special texts which are usually searched with regards to the topic your website would be covering, there are several resources to get access to them, but to use them smartly in the entire snippet bar text, right from the hyperlink to the actual content on the website and not putting all the eggs in one basket is what would propel to a win over potential rivals.
Why is your website as good as a dead body?
There’s an old saying along the lines that you could hide a dead body on the second page of Google without getting caught and avoid the same happening to your website you need to know the other side of the spectrum, what is not happening? and where did you go wrong with your website?
This isn’t 2011, where you simply construct a website for your business and chuck in a bucket load of keywords or self-proclaimed click baits titles, on it and expect a higher rank that easily on Google, with a series of algorithmic advancements and maturity over the years, only proper websites which are in demand with topics searched, in sync with search and content, moreover, right kind of many keywords to achieve 1st-page rankings from Google.
A range of other things which also account for the bad ratings on your website includes sluggish loading speeds, a well-encrypted padlock site with no risk of confidential information leakages which is the standard called the HTTPS (hypertext transfer protocol Secure), as the name suggests it’s a successor of the previous potentially risky HTTP.
UX and UI design must be well-optimized webpage design, especially for cell phones which is where most of the content is consumed today, and last but not certainly the least, backlinks, external referenced links from other websites, these can only assist your website only if the prior needs are met to perfection and it’s what we call a boost given to your site.
What change does it need?
Improvements are necessary and should always be consistently made to keep your website relevant, to its longevity, there are two sides to enhancements made in the realm of SEO, called On-page and Off-page SEO, so let’s dive in deep to understand both.
This is the frontal part of SEO, so changes that are made to the appearance of your website, right from the optimized keyword text to any images that you add to it is all of this, so far whatever was mostly discussed in the first two sections, is part of this basic stage of SEO.
Off-Page SEO is the inner soul of your website, whatever happens behind the curtains is included in this part, this mostly includes external referencing links called backlinks which we cover later but an example of this is like a well-dressed individual coming to a party, he might be nervous on the inside but as long as he’s dressed well and up to the standard or theme of the party, he definitely won’t be the odd one out regardless of how low the confidence such is the importance of getting the basics right first.
This is the icing on the cake, fast loading speeds, SSL security certification, Google analytics of your website visitors, XML site map which is a series of file directories usually for Google to make convenient indexing or crawling for your website, potential content duplication and any error pages (404 web-pages), this type of SEO is quite rigorous as it also includes a full audit of your website to clean up such issues in your website.
Back Links that Matter
Now a lot of people think that this is the be-all, end, or probably the best way to rank a website, which certainly is not the case, there are many tops ranked websites on Google, with a minute number of backlinks and this is because of quality of each backlink is always above the quantity.
A backlink for your town’s best hairstylist from the “BBC” article would always be head and shoulders when compared to “Your Neighbourhood News”, this is a pure example of a do-follow and no-follow backlinks, these are two types of backlinking references which are determined by Google to either allow users to bump up a website with a substantial backlink or demerit it.
The process to get such elusive backlinks highly depends on your website’s overall quality and obtaining these can translate to a higher score on Domain and Page Authority, two metrics introduced by Moz (SEO tool).
Apart from this, the cohesive internal linking (self-backlinking) is also quite significant in determining you get visitors to every relevant webpage and it’s another way to also keep up the visits on your websites.
Overall we have demonstrated that a permeant solution to your SEO game is 100 times better than running sponsored snippet ads on Google with little to no returns on your hard-earned money rather preferably a frequent stream of gain and stature for your website is what you would desire for you and your business, ensuring the resurrection of your website.