digital marketing growth statistics

Digital Marketing Growth Statistics

Digital content marketing is a dynamic field that is constantly evolving. Things that are critical now may be rendered ineffective in the future due to technological advances. Content marketing, marketing, and sponsored advertising need marketers to keep up to speed with the newest data statistics to provide consumers with a tailored experience. We’ve compiled the most recent digital marketing data to demonstrate how vast the digital marketing universe has grown over the last several years.

Digital marketing websites are crucial nowadays. Social media marketing is more affordable than conventional marketing. Correctly implemented digital marketing may provide a high return. Focusing on online marketing efforts where consumers already spend time online, generates higher-quality leads.

Online businesses cost less and reach more global customers. Online content distribution may spread virally through media network marketing, increasing income with little or no extra costs for digital marketing. Social media marketing is important due to the rapid automation of businesses especially the small eCommerce business startups are based on it.

Your efforts are more trackable than conventional marketing, thanks to analytics tools. Form analytics and Google Analytics provide data. Customers want all brands, goods, services, and even small enterprises to be online, and this tendency will only continue.

Digital marketing works effectively for small companies because you can personalize the user’s experience depending on their interests. You may provide them offers depending on their browsing behavior.

A dynamic industry that is always changing is digital content marketing. Things that are crucial right now might become useless in the future as a result of technological advancements. To give customers a customized experience with content marketing, marketing, and sponsored advertising, marketers must stay current with the most recent data. To show how wide the field of digital marketing has become over the past few years, we have gathered the most recent data available.

Email Marketing Statistics:

A return on investment of $44 for every $1 spent on email marketing cannot be ignored. Because of staggering figures like these, email marketing is a necessary component of every online company’s digital marketing strategy.

Online enterprises are more affordable and have a wider customer base. Through media network marketing, the online content distribution could become viral and increase revenue with little to no additional spending on digital marketing. Due to the increased automation of businesses, particularly the tiny eCommerce enterprises founded by startups, social media marketing is crucial.

Thanks to analytics tools, your efforts are more measurable than traditional marketing. Data is provided through form analytics and Google Analytics. The desire of consumers for all brands, products, services, and even small businesses to be available online will only grow.

  1. Email marketing’s ROI is 4400%.
  2. 82% of welcome emails are opened.
  3. 91% of email users have unsubscribed from corporate emails.
  4. Every year, 102.6 trillion emails are sent and received.
  5. Mobile devices open 49% of emails.
  6. 54% of email is spam.
  7. Tablet and PC users email more than mobile users.
  8. Personalization boosts consumer engagement, say 74% of marketers.
  9. Email marketing is used by 95% of marketing automation organizations.
  10. Hobby-related emails had a 27% open rate.
  11. 49% of customers want weekly brand emails.
  12. Only 30% of businesses employ personalized emails, which boost transaction rates 6x.
  13. 60% of customers subscribe to a brand’s list to get promotions.
  14. Three abandoned cart emails generate 69% more orders than one, reducing order form abandonment.
  15. 50% of SMBs deploy email drip programs using marketing automation tools.
  16. 88% of people ready to reveal personal information desire GDPR transparency.
  17. We check email before doing anything else online.

Social media marketing statistics indicate precisely how rapidly the field is developing, and these are data points you won’t want to miss out on this year. In 2022, Facebook will be the most popular social media site; however, this is subject to change depending on the sort of demographics your company is trying to target.

To give customers a customized experience with content marketing, marketing, and sponsored advertising, marketers must stay current with the most recent data, one must deal with Tknack. To show how wide the field of digital marketing has become over the past few years, we have gathered the most recent data available.

  1. Average US adult spends 2 hours daily on social media.
  2. 91% of customers use mobile social media. Your mobile marketing plan should involve social media.
  3. Half of social media users trust influencer recommendations. See how to use influencer marketing in our breakdown.
  4. Less than 5% of companies utilize Facebook video advertisements so that brands can stand out.
  5. Instagram users follow 90% of businesses.
  6. 80% of B2-B companies use Twitter for organic social media marketing and promotions.
  7. 265 million people use Snapchat more than 30 times a day.
  8. Snapchat users are more inclined to purchase online. 60% more impulsive buys.
  9. The average cost per swipe for Snapchat advertising is $.30-$1.00.
  10. Social media marketing – Snapchat stats
  11. US consumers trust LinkedIn the highest.
  12. 96% of B2B content marketers use LinkedIn for organic social media marketing.
  13. 30% of average LinkedIn activity comes from workers.
  14. LinkedIn Ads has over 200 targeting options for advertisers.
  15. TikTok has the most incredible post-engagement rate.
  16. 70% of TikTok users find commercials “enjoyable,” and 72% find them “inspiring.”
  17. 25% of TikTok users have explored or bought a product after watching one.
  18. 95% of Pinterest users use the app to plan or buy. 52% of Pinterest users have bought something they saw on the app.
  19. 64% of social media video viewers bought after that.


“Digital marketing is improving day by day. The scope of online marketing has to offer is also huge. With every passing day, the field of digital marketing keeps getting huge and huge. It has replaced nearly every other marketing strategy that was its competitor. We can say without a single doubt that online marketing is the future”

Read More: Importance of Digital marketing and Social Media

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