Marketing Case Study Analysis
Launching a product or a brand is a big deal and making that business success is the biggest deal. And, if you are running a good business and you want more reach to the new audience, you will have to convince the new audience. And to prove something you always need shreds of evidence. Trust cannot be built up without evidence, not in the court before a judge nor in this internet marketing world. To gather a new audience around your brand, show them what you have done so far. Tell them why and how your business is running successfully. To do this you need to analyze your business and your performance and you need to perform a marketing case study analysis. In this study, the subject will be your business, which you will be analyzing and will be driving a quantitative result to show the customers evidence. And this evidence will convince new customers to buy your product. Thatβs why you need to perform a marketing case study analysis.
Launching a product or a brand is a big deal and making that business success is the biggest deal. And, if you are running a good business and you want more reach to the new audience, you will have to convince the new audience. And to prove something you always need shreds of evidence. Trust cannot be built up without evidence, not in the court before a judge nor in this internet marketing world. To gather a new audience around your brand, show them what you have done so far. Tell them why and how your business is running successfully. To do this you need to analyze your business and your performance and you need to perform a marketing case study analysis. In this study, the subject will be your business, which you will be analyzing and will be driving a quantitative result to show the customers evidence. And this evidence will convince new customers to buy your product. Thatβs why you need to perform a marketing case study analysis.
The videos grab the most attention among all the tools. You can run a video on the homepage of the website explaining the case study. Or you can also post this video on social media or attach it to the blog post or article. Mindful businessmen always keep a stack of case study presentations with them. And whenever they are pitching clients, they sneak in some of the case studies in their presentation to develop a positive image.
Performing a case study analysis is win or lose situation. So, you have to be very accurate while analyzing and very creative while writing a case study. Because, after watching or studying this case, customers are either going to buy your product or completely forget you. Letβs get this straight to the steps which you can opt for to perform a case study and which key points you need to remember while generating the study and while writing. Because both are different things. The analysis will be donβt from the business holderβs point of view while writing a case is done from the buyerβs point of view.
- Problem identification
- Analyze previous buyerβs reviews
- Generate an answer
- Prove your answer quantitatively
- Drive an analysis
Problem Identification
A case study means you are trying to figure out an answer to a certain question or query. When you visit any website, you must have seen a tab for the FAQ which is also a type of case study. In FAQ the answers are given for those queries that people are often facing regarding your product or services. So, problem identification is the first step, and the problem must be an authentic one that can create a positive impact on the viewerβs mind and can clear their confusion. This problem will also be the headline of your case study report.
Analyze previous buyerβs reviews
You always narrate your customerβs point of view through the esteem of this case study. So, without knowing your customer’s reviews you can drive any answer. Every website, blog, or video which is promoting any brand or product has a comment section at the end where the provider asks for the customerβs review. The simplest example of this technique is the Instagram questions which you must have seen on the stories of brand pages, where they ask for recommendations from the audience.
Generate an answer
Now that you have collected the reviews regarding the query, itβs time to generate an answer. Two things you need to consider here while writing an answer are that your answer needs to be precise and focused.
If you are answering it in long paragraphs, that will not work. Because people just want their answer in a few seconds.
Prove your answer quantitatively
Quantities attract and convince people quickly. Because numbers are easily get recognized by our brains and our eyes always rush toward the number rather than the long sentences. So, try to add up the percentages and figures to support your case.
Derive an analysis
Analyze all the above-explained steps in 2 to 3 sentences. This step will work as a reminder for the audience. And while analyzing adds real-time examples in the form of snapshots of reviews, and interviews of previous buyers.
Portray it from the buyerβs perspective
This step is not included in that list of steps but this is the most important one while writing a marketing case study. The audience is not there to listen to the brand because there is no such brand that will talk negatively about itself.
People are there to find the answer to the query or to find the authenticity of the product from other buyersβ points of view. So, while writing a case study. Make sure that it just sounds like a buyer is telling a story about the success of your brand. And start your briefing with words like βstorytellingβ or βsuccess storyβ etc, because people love to read such stories.
We hope this step to step guide from Tknak.com will create a difference for those who want to learn how to perform case study analysis.
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I do agree with aall thee ideas you've introduced for
your post. They are really convincing and can definitely work.
Still, the posts are too short for newbies.
Could you please extend them a bit from subsequent time?
Thanks for the post.