The marketing agency is the constructor of the road between the producer and the consumer. Companies do not own their separate department of marketing and advertisement, but marketing is the basic need for every brand because you need the middleman to carry your voice and messages to the audience. Nowadays, companies spend more time and money on marketing and advertisement than the actual product. And if your company is young, then you will have to invest a lot of money to tell people about yourself and your business, and this will cost you a lot. Marketing agencies are trying to find a good position in the market and entrepreneurs are rushing toward this field at a very good pace and everyone is trying to open such agencies. We want you to have this test right now. Open Google maps and search for the “digital marketing agencies near me”, you will find the answer. You can find such agencies in bulk in every commercial area, but business mans needs the best one to value their money. Just like, if you talk about the best internet marketing agency in Islamabad, Tknack.com is always there for you. But what makes Tknack.com the best digital marketing agency in Islamabad? Or what makes any other marketing agency functional? The answer will come up with certain key points which need to be considered to succeed in this race.
A marketing agency involves various departments and various types of employees which collectively make an Agency successful.
Differentiate yourself from others
As we mentioned above marketing is such a field nowadays that everyone is rushing towards it. It’s an era where nobody wants to do a 9 to 5 job and people prefer to launch startups and to grow a startup. They need a good reach to their audience and marketing agencies have mastered this skill. So, marketing has become a competitive field so you need to differentiate yourself from others so that you can get recognized and can succeed.
To do this you need to pick up a niche, which you want to carry for the long run. But, the selection of niche should also be done by considering some parameters which are listed as:
- Amount of business being done in that niche
- The niche must have a long-lasting future
- The saturation in that niche
Once you have selected your niche based on the mentioned factors and if your percentage of these parameters is good, you are done with the first step. We will suppose here that you have selected Real estate as your niche so that it will become easier for us to relate and understand further key points.
Now look for the services
Marketing agencies provide multiple services including copywriting, content writing, ad production, social media marketing, e-mail marketing, etc. But, there are such agencies who believe that they can provide every service perfectly but that is not possible. Do what you are actually good at.
Business is not a plant that will give you fruit on daily basis. You get exhausted very quickly in such businesses which you are just dragging and not doing with your own interest.
Select those services, which you love to, do, and you believe you will never get bored of and can carry your whole life.
Build a market competitive team
You cannot run a business alone. And digital marketing is not like freelancing, it’s a full fledge business and you need a good team to execute every single project. You need a person who can deal with the client and can close the deal. You need a good manager to run the team and that manager is mostly the founder and the most experienced one who keeps the whole team tied up. You need a graphic designer and a content writer who can generate and optimize social media posts to get a good reach to the audience. And most importantly you need an analyst who can give you reports about the progress of your project and your business as well.
But initially the most important person you need to start an agency is a good web developer who can present you online. Who can develop a good website and can use writers, graphic designers and SEO specialists to rank your website. Because in order to market your client’s brands you need to market yourself.
Filter the clients
Client selection is the most important step for growth. Initially, after starting a business you will be of an opinion that you will work with any client, no matter what the client’s background and reputation is. But, that’s not the way; you do not need to rush into things just for the sake of money or quick success. Take your time and work with such clients who you think you can work with at their level and can build a good relation with them for long-term projects. And also such clients who value your services and can pay you your required amount are the best ones. We have seen such workers who accept the offer at low payment just because they are new in business and need a push start and for this they start devaluing their skills and work.
Build a network
Do not consider yourself above all the competitors because it’s ethically and morally wrong. You always need assistance and help to grow. Let everyone in your market know about yourself and ask them for referrals. And we are not telling you to beg for the projects. Show your companion agencies your work and your services and then ask them if they need assistance or want to work on a project as a team.
This will get you recognized in the market and will build healthy relation and competition, which we think is very necessary for a successful business.
Automate your system
Elon Musk says “if you want to become a successful businessman, develop such a system that will earn you money even when you are sleeping”. And to do this automation is the best solution. There are a lot of platforms that allows you to automate your business and can generate leads and win deals even if you are not available at that time. This works by generating automatic emails, pitches, seminars, etc through the esteem of your website.
Got it? But, we are not done yet. There is a lot more to learn and we will talk more about this topic in upcoming blogs.